The project was released two months before the album to hold fans over. One of the biggest noisemakers for Ready was Songz’s Anticipation mixtape. The rollout included fan interaction via the now-defunct blog and new track shared every Monday on Twitter. The table-setter for Ready was the marketing behind it. There were signs of vocal maturity that listeners heard through the melodies and in the upgraded song structures this time around. The lyrical content on Ready was sensual and daring. His journey to grown man status didn’t just stop at the shedding of his braids, his music transformed along with him. Songz chopped his signature cornrows and opted for a fresh clean cut with a more tailored look to match. While we were already familiar with Songz from his 2005 debut I Gotta Make It and his certified gold follow-up Trey Day, Ready introduced his diehard fans to the sexy R&B heartthrob we know today.
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